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What is a Logo?

What are Logos? Why do companies use logos? What is the significance of logos and why do I need to get one?  A logo is an emblem that identifies a company and is composed of text and images. A strong logo conveys the mission and core principles of a company. The goal of logo design […]

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What is Branding?

What is Branding? Branding is one of those nebulous marketing concepts that can quickly become confusing, even for marketing students. So what is branding: The dictionary defines Branding as “the promotion of a particular product or company by means of advertising and distinctive design”. It is the process of creating a unique identity for your business

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