Why Website when I have an Instagram and Tiktok Account?
Let’s paint a picture, you are a small/medium business owner for a while now and you have an Instagram, Facebook, and Tiktok account and it looks like everything is going well and now you can’t help but ask yourself “Why do I need a website?”, what purpose does it serve when I already have a huge following on social media? Why should I spend money and time making a website? Or maybe your business is not doing so well and you are thinking maybe having a website would make everything better.
I should let you know that having a website is great and it can improve your business greatly or you can have little chance of success i.e no traffic, no enquires nothing.
Why Do I Need a Website?
Social Media are not Reliable.
Social Media is great and all but they are not reliable, they are a great tool for engaging and making connections but what happens to your business when social media is down? There have been cases in the past when Instagram was down https://www.express.co.uk/life-style/science-technology/1633056/Instagram-DOWN-is-Instagram-not-working-Stories-posting-issues if that happens and is not restorable, that means your business doesn’t exist anymore online.
Another issue is that people would always have to be logged in to see your profile and if your essential client is logged out for a long period of time they are unable to see your posts.
There are so many people on social media according to https://www.blog2social.com/en/blog/infographic-social-media-statistics/ and posts are constantly refreshed as a result of this, your post could be lost in a sea of posts and you would have no social engagement.
The social media account does not belong to you, your account can be taken down at any time and there is nothing you can do about it, you could have millions and millions of followers, and one day, your account is just gone and you might have to start afresh.
Accessibility.
Having a website makes it easy for people to find you, for example, if a person just knows the name of your company and no other information, if you have a website, it is easy to find you by just googling your name and it also helps new customers find you by just searching for the services you provide.
It Makes You Reputable.
It’s not a secret that there are a lot of scams and bots on social media, having a website linked to your social media account is a way of making you credible and it makes you stand out from the bots and scams. There may be multiple providers offering similar services to you. You can stand out from the crowd by having a website that looks good and clearly conveys quality information to your customers. Without the website, people may question the legitimacy of your business. Having a website is an opportunity to make a great first impression and reassure people that you are a real business.
Nowadays, websites have become essential for businesses. I highly recommend creating one if you haven’t already. You can improve it over time, but it’s important to get started.
Ready to get a professional website for your business?
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